Cable series

Clicktronic

For Clicktronic the loss free transmission of clear and unaltered sound is the ultimate goal. The Clicktronic cable series provides the connection for high quality television and sound systems. This high standard was now meant be mirrored in their product design.

Industrial design

Challenge

  • Design of two cable families for different price segments
  • Visual customisation to existing Clicktronic products
  • Development of a product with a high quality design that can compete in the higher price segment
  • Comfortable and easy plugging in and out

Our solution

As a base for this project we developed a design DNA that sets guidelines for the whole product series and all upcoming products. Furthermore, we generated two product variations for the Advanced and Casual series that differ in the outer design and their technical functions but captivate with their common focus on ergonomics and handling.